LA PHILOSOPHIE DE GENEVIÈVE
Restoring the hat to its former glory
For her, the hat is much more than a simple fashion accessory, it symbolizes an art of living, a way of being and of distinguishing oneself, a very contemporary nobility.
Nobility through posture
Because wearing a hat is certainly an act of distinction and a clear desire to sublimate everyday life, with elegance. For Geneviève Parois, the hat is not only the prerogative of great ceremonies, it is also an everyday accessory, the one that brings a style and a specific identity.
Nobility through matter
Nobility through know-how
Geneviève Parois identifies with an artist; for her, shaping a collection is more instinctive than rational. It works for the search for excellence in sharing in the service of "beauty".Its vocation is to democratize the hat, without ever popularizing it.
“Everything passes and everything wearies, the nations, the individuals who compose them, gone with the wind. There remains only the beauty transmitted by the artists..